Guillermo Herrera Camsen

UX/UI Designer & Visual Strategist

I’m a UX/UI designer with over 20 years of experience in design and communication. My approach combines visual design and UX strategy to bring intuitive, engaging, and emotionally meaningful experiences to life.

I began my career in web design and journalism, where I developed strong skills in content design and information structure. Over time, I shifted my focus to the UX/UI field, leveraging my communication background to specialize in visual design, accessibility, and tactical development. Coming from the world of communication gives me insight into how meaning is constructed—and how a user interface becomes a story that people understand and enjoy.

I believe in the power of combining empathy, creativity, and strategy to solve challenges. I'm passionate about design as play, and communication as a bridge between aesthetics and function—always putting people first.

Strategy is not reaction, it's anticipation. It’s not acting by chance, it’s deciding with intention.

My Core Skills

Visual design using Figma and Adobe Suite
Wireframing and interactive prototyping
Information architecture and UX writing
Accessibility and inclusive design
Heuristic analysis and usability testing

Education

Bachelor’s Degree in Social Communication – Juan Agustín Maza University (Argentina)
Professional Certificate in User Experience Design (UX) – Google
University Technician in Journalism – Juan Agustín Maza University (Argentina)
UI/UX Design – California Institute of the Arts (California, USA)
Interaction Design – University of San Diego (California, USA)

“I enjoy art in all its forms: structures that defy linear logic, like in Onetti, Saer, or Cortázar; improvisation as a means of creative expression, in the style of Oscar Peterson, J. J. Johnson, or Sonny Rollins; the power of dreams and symbolism through the lens of Fellini, Lynch, or Kusturica; or the way Giuseppe Verdi transforms human conflict into beauty. I’m moved by human creations that withstand the passage of time, by Maradona’s genius, by the discovery of a deserted street just around the corner from a bustling avenue. These passions feed my aesthetic sensibility, empathy, and curious gaze—essential qualities in my approach as a designer.”

If you’re looking for a UX/UI designer who thinks strategically, designs with empathy, and communicates with clarity, let’s talk. I’d love to bring real value to your team.

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